Raissa Palamarczuk

Raissa Palamarczuk is a seasoned professional in creative planning and innovation, currently serving as Head de Planejamento Criativo at Jotacom - The Cross Performance Agency and Coordenadora de Inovação at Rede Bahia. At Rede Bahia, Raissa leads the innovation team, developing strategic action plans and managing an internal incubator for new business projects, with a strong focus on performance metrics and growth hacking methodologies. With prior experience as Head of Content at Jotacom and in various roles in copywriting and marketing strategy across notable brands, Raissa has a comprehensive background in crafting omnichannel strategies and driving campaign performance. Raissa holds degrees in Planning and Strategy from Miami Ad School Brasil, Social Communication from Faculdades Integradas Rio Branco, and Education in Portuguese and English from Universidade Metodista de São Paulo.