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Allan Liu

Group President at Joy Group 橘宜集团

Allan Liu serves as the Group President, Group CFO, and JC Brand CEO at Joy Group since 2019. Prior to this role, Allan Liu was a Project Leader at Boston Consulting Group from 2015 to 2019, and an Analyst at New Horizon Capital from 2012 to 2014. Earlier in the career, Allan Liu worked as a Research Analyst at Point72 from 2010 to 2011. Allan Liu holds a Bachelor of Engineering in Electrical and Electronic Engineering from Nanyang Technological University Singapore (2006-2010), a Master of Business Administration from INSEAD (2014-2015), and participated in an International Exchange program at Queen's University in 2008.

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Joy Group 橘宜集团

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WHO WE AREJoy Group (also known as Shanghai Juyi Cosmetics Co., Ltd.) is China's fast-growing unicorn company aiming at global expansion.We are the third largest Chinese color cosmetics company in terms of 2021 sales and enjoy the highest operating profitability. Since inception, we achieved multi-fold growth and sustainable profitability.We are backed by top investors from both China and Global, which include Genaral Atlantic, Tencent, Shunwei(Xiaomi).OUR BRANDSWe have successfully incubated two iconic makeup brands:JUDYDOLL: Color, Fresh, Fun. Judydoll is China #1 brand in eyeshadow, blush and contour category.JOOCYEE: Modern, Independent, Chic. Joocyee is China Top 3 brand in Lipstick and Lip Gloss category.Our two brands are sold in China, Japan and SEA region. Across all channels, we have accumulated over 40 million DTC customers.OUR TEAMWe are a young, professional and international organization with 500+ employees. Here at JOY Group, we embrace an inclusive environment that mixes professional executives, local creative talents and scientists. The organization also internalized end-to-end value chain capabilities from R&D, Production to Marketing and Omni-channel Operation.Our vision is to build an international organization with inclusive culture and multi-language environment.


Headquarters

Shanghai, China

Employees

501-1,000

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