Elizabeth M. Lim

Elizabeth M. Lim is a seasoned brand builder and growth strategist with extensive experience in the beauty, wellness, and e-commerce sectors. Currently, Elizabeth Lim serves as a Strategic Advisor and Fractional CMO at Elizabeth Lim Strategy & Consulting, where expertise in scaling businesses and driving global expansion is employed. Notable previous roles include leadership positions at L’Oréal, Estée Lauder, and Hain Celestial, where Elizabeth Lim led product innovation, digital strategy, and direct-to-consumer initiatives. Elizabeth Lim has also contributed to startups like 8Greens and Joyance Partners, focusing on strategic alignment and investment in transformative health and consumer companies. A Bachelor of Business Administration in International Business & Marketing from Baruch College complements Elizabeth Lim's impressive professional background.