James Pass

We are Jpd, an independent brand strategy and design consultancy that believes in a mindful and collaborative approach to brand development. We focus on discovering brand opportunities and growing resilient brands. From revitalizing established brands to defining challenger brands of tomorrow, we aim to create strong, positive, and distinctive brands and experiences to help businesses prosper. Our team consists of award-winning brand specialists, researchers, and strategic designers based in London and Dubai. We love to ask questions, shape meaningful relationships with clients, and discover strong brand opportunities. Jpd specializes in brand strategy, brand identity expression, packaging design, brand environments, and digital ecosystems. We work with global companies, regional players, and institutions across a wide range of sectors, including AEC, Energy, Hospitality, Professional Services, Public Sector, Retail, and Non-profit. Jpd has won numerous awards, including 5 Golds, 6 Silver, and 3 Bronze Transform Awards MEA from 2017 to the present. We were also named Best Strategic Branding Agency - UAE by MENA Markets and received the Business Vision Awards for Best Business Consultancy and Best Business Advisory Service - MENA.