Veronica Lehman

Veronica Lehman is a seasoned professional with extensive experience in the food and beverage sector, currently serving as the Senior Advisor at Magnolia-Star Baking Supply Co. since September 2022, and as Chief Executive Officer at JPG Resources since February 2020, where expertise in entrepreneurship aids founders in launching and growing new products. Veronica also holds advisory roles at Naturally New York since November 2021, focusing on community building in the natural products sector, and at BeyondSKU from December 2021 to January 2024, mentoring high-potential companies within a consumer products accelerator. Previously, Veronica founded Pure Organic and served as Brand Director from March 2016 to June 2019, leading to significant growth in manufacturing and distribution. Additionally, Veronica was CMO and a Board Member at Pure Organic Snacks from January 2006 to March 2016, driving strategic marketing initiatives that resulted in substantial annual growth. Educational background includes a Bachelor of Arts in Biology and Psychology from Hope College and a Master of Arts in Counselor Education and Counseling Psychology from Western Michigan University.