Samantha Booth

As JSA’s Director of Digital Marketing Technology & Analytics, Samantha (or Sam) has a passion for connecting results to action using the latest and greatest marketing technologies. She enjoys the strategic challenge of telling the story of a campaign through numbers and analysis to come to actionable conclusions and strategize future approaches. With an eye for design and a knack for copywriting, Sam prides herself on her ability to take a company’s content to the next level and stand out above the crowd through digital marketing.

Sam graduated Magna Cum Laude with Bachelor’s Degree in Marketing, concentrating in Product and Brand Management from Virginia Commonwealth University in May of 2018. However, she found a passion for marketing early in life, becoming heavily involved as an officer of her high school’s marketing organization, DECA at ages 14-17. Even earlier than that, though, she found herself crawling across data center server room floors before she could even walk. Sam likes to joke that she “grew up in a data center,” coming from a family that has been heavily involved in the industry, who now serve as her mentors.