Paul Pennelli

VP Of Marketing at SBLI

Paul Pennelli has a diverse and extensive work experience in the marketing field. Paul has served in various leadership roles at different companies.

Starting in 2001, Paul was the Product Marketing Manager for Y2M, a pioneering SaaS and digital media startup. Paul played a crucial role in the company's success and eventual acquisition by MTV Networks.

From 2005 to 2007, Paul worked as the Director of Partnerships for mtvU, an MTV Networks subsidiary.

In 2007, Paul joined Reputation.com as the Senior Director of Marketing, where they established and oversaw all B2C and B2B marketing channels.

In 2010, Paul became the Head of Marketing for Next Generation Insurance, an Insurtech startup. Paul played a vital role in building and scaling the company's marketing efforts, which led to the successful launch of two businesses, GradGuard and Bindable.

In 2016, Paul joined Santander Bank, N.A. as the Vice President and Director of Digital Marketing. Paul led the successful launch of marketing and media customer acquisition programs and played a key role in driving multi-touch media attribution efforts across the bank's digital marketing division.

Paul then worked for MassMutual as the Head of Marketing for the Direct to Consumer business unit from 2018 to 2019. During their tenure, they led customer acquisition, marketing strategy, and performance marketing, with a strong emphasis on digital channels. Paul subsequently joined MassMutual's subsidiary, Haven Life Insurance Agency, as the Head of Marketing for the Boston Studio.

In 2021, Paul was appointed as the VP of Marketing for NDVR, Inc. Under their leadership, the company's marketing function thrived, and they launched several successful programs with a focus on direct-to-consumer customer acquisition.

Currently, Paul serves as the VP of Marketing for SBLI since 2022.

Paul Pennelli attended Fairfield University and obtained a Bachelor of Science degree in Marketing. Prior to that, they attended Phillips Academy, but no specific degree or field of study was mentioned for this institution.

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