JSC ARGO BREWERY
Shoko Chachua is an accomplished marketing professional with extensive experience in brand management, sustainable business practices, and marketing strategy. As Marketing Director at LLC ARGO since March 2017, Shoko led a significant rebranding initiative for a brewery, achieving a 40% increase in brand recognition and launching a notable LEP packaging campaign. In dual roles as Portfolio Brand Manager and Projects Director at DARIANI, Shoko transformed traditional businesses into recognized social enterprises through the integration of sustainability practices and comprehensive ESG frameworks. Founding VINTYLATOR, a vintage and sustainable clothing social enterprise, further advanced the revival of vintage fashion in Georgia. Shoko's earlier roles include Co-Founder and Creative Director at IMAGINARIA, an agency focused on marketing consultancy, and various marketing positions at Japan Tobacco International and Mtatsminda Park, where Shoko consistently drove brand awareness and engagement. Shoko holds a Master's degree in Law from Ivane Javahišvilis Sakhelobis Tbilisis Sakhelmtsipo Universiteti.
This person is not in any teams
This person is not in any offices
JSC ARGO BREWERY
Georgia’s first national and best loved beer brand. Like the ancient Greek ship it was named after, Argo has its own legend. So pull up a chair - and a refreshing cold beer - and share our story. Origins Our story begins in the early nineties, when the Castel Brewery began producing newly independent Georgia’s first national beer, Argo. Its clean refreshing taste, twinned with its spirit of independence, led to Argo becoming Georgia’s most popular beer brand. The story continues For the people of Georgia, fine beer is not just a drink - it’s a way of a life and a cornerstone of tradition. Whether celebrating or relaxing, Georgians put socializing at the heart of life. Eating and drinking with friends and family is a custom that spans the generations - in fact, enjoyment of good beer is as enduring as the landscape itself. In short, Georgian’s know how to have a good time! In 2012 Castel became known as Castel Georgia, reinforcing Argo’s proud heritage and traditions, as well as embracing European brewing technologies designed to increase productivity and make Argo beer taste even better. The future looks bright Roll forward to 2017. Argo is looking to the future with a new owner and a new name. Now called The Argo Brewing Company, the business is committed to major investment in the latest brewing technologies, bringing Argo in line with other leading international beer brands, and putting Georgia firmly on the map as one of the finest beer producers in Europe. It’s a win, win: Argo lovers can continue to enjoy their national beer and take pride in its heritage, while The Argo Brewing Company can continue to support Georgia’s economy, providing meaningful jobs for employees in its state of the art brewery in Georgia’s capital, Tbilisi.