Iván Escamilla is an experienced market research analyst currently working at JSP since July 2024, where responsibilities include competitive intelligence to support market strategy and sales initiatives. Prior to this role, Iván served as the Marketing and Innovation Responsible at Thing-it, developing the marketing plan for a new department, and as an Associate Consultant at Oxygy, guiding organizations in customer-centric innovation. Iván's earlier experiences include a consulting project with Amazon Web Services for reskilling initiatives, leadership in business development and digital marketing at iSi GmbH, and as Innovation Lead at Ricoh Company, Ltd, where over 20 products were launched in the Latin American market. Additionally, Iván managed the International Affairs Department at CCI France México, guiding a team in international business development. Educational credentials include an MBA from Frankfurt School of Finance & Management, complemented by a course at SDA Bocconi and a degree in International Business from Instituto Politécnico Nacional.