Alessandra Goretti

Alessandra Goretti is an accomplished Corporate Affairs and Communications Manager at JTI (Japan Tobacco International) since April 2021, where key responsibilities include designing communication and marketing strategies that have notably improved engagement rates by 30%. Alessandra has a robust background in corporate communication, crisis management, and public affairs, having previously served as a Corporate Affairs Senior Specialist at HEINEKEN Company and held various PR and communication roles at Zucchetti and Sky Italia. With a Master's degree from Luiss Business School in Marketing, Communication, and Social Media, along with a Bachelor's degree in Civil Law from Luiss Guido Carli University, Alessandra demonstrates a solid foundation in both communication strategies and legal training, enhancing the ability to manage stakeholder relations effectively.