Elena Balabanova

Elena Balabanova has over 17 years of experience at JTI (Japan Tobacco International), holding various leadership roles. Currently serving as the Global Brand Director, Balabanova has played a significant role in shaping brand strategy and management. Previously, from February 2011 to March 2013, Balabanova worked as the Portfolio and Brand Strategy Director at JTI Ukraine, where strategic decision-making and brand development were key responsibilities.