Fernando Rouco

Fernando Rouco has over a decade of experience in marketing and brand management within the beverage industry. Notable positions include International Marketing Brand Manager at Havana Club International S.A., where responsibilities encompassed marketing intelligence, project creation, and brand budget participation, as well as serving as an International Brand Ambassador, providing educational training in over 30 countries. Additional experience includes roles at Coca Cola I.P, SABMiller as Brand Ambassador for Pilsner Urquell, and marketing management at Destilerías MG S.L., where marketing plans for major brands were designed and executed. Currently, Fernando operates as a Trade Marketeer & Business Advisor at JTI since January 2018. Academic credentials include a Bachelor of Science in Civil Engineering from Universidad Politécnica de la Habana ISPJAE, earned between 1997 and 2002.