Florence Greep

Florence Greep is a result-driven global business leader with over 25 years of international sales and marketing experience. Currently serving as the Strategy & Planning Director for Global Reduced Risk Products at JTI, they bring a strong track record in brand development, strategic marketing, and P&L management. Previously, Florence held senior roles at Imperial Brands and Imperial Tobacco, where they directed brand strategies and managed large teams across diverse markets. Additionally, they are a member of the Institut Français des Administrateurs. Florence's mission centers around creating engaging consumer experiences and building distinctive, profitable brands.