Marcel Chiochetta

Marcel Chiochetta is a seasoned professional in the consumer strategy sector, currently serving as the Global Route to Consumer Strategy Director at JTI (Japan Tobacco International) since 2025. Previously, Marcel held various leadership roles at JTI, including Sales Director and Direct Sales Operations Manager for Mexico, where responsibilities encompassed sales, trade marketing, and logistics management. Marcel's earlier experience includes positions at AmBev, where they oversaw commercial and distribution strategies, and at Bueno & Cia Ltda. Marcel obtained a degree in Business Administration from the Universidade Federal de Santa Maria in 2007.