Michal Dvořák

Michal Dvořák is an accomplished digital and e-commerce professional with extensive experience in managing B2C ecosystems across multiple companies. Currently serving as Digital & E-commerce Lead for JTI (Japan Tobacco International) since January 2021, Michal oversees a wide range of digital initiatives, focusing on product lifecycle management, agile project execution, and omni-channel customer experience. Prior to this role, Michal held positions including E-commerce Manager for Royal Canin and E-commerce Activation Manager at Datart International a.s., contributing to e-commerce expansion and team development. With a Master's degree in Economics and Management from Prague University of Economics and Business, Michal possesses a strong foundation for driving digital transformation and strategic business growth.