Petar Jovanovic is currently the Group Brand Manager RRP CHuSk at JTI (Japan Tobacco International), a position held since 2025. Previously, Petar held roles such as Group Brand Manager Adriatica and Consumer and Trade Activation Manager Adriatica from 2022 to 2025, where they led various consumer and trade activation strategies. Petar also served as a HoReCa & DTC Manager and Business Intelligence Manager during their tenure at JTI, focusing on brand strategy implementation and management reporting. Petar earned an Executive MBA with Honours from ESEM Business School in 2024 and holds a Bachelor's degree in Business Studies from Megatrend University Belgrade.
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