Ruud van Hasseld

Ruud van Hasseld serves as the Marketing Research Lead for BeNeLux at JTI (Japan Tobacco International) since 2021, previously holding the role of Strategy & Insights Manager NL. Prior to JTI, Ruud spent six years at JDE Peet's as a Global Brand Manager and Global Business Intelligence Manager, focusing on new product development, packaging improvements, and building a comprehensive business intelligence platform. Ruud's earlier experience includes positions at Heineken, where responsibilities included managing a Brand Health Tracker and shopper research, and British American Tobacco as a Consumer Intelligence Manager and Market Intelligence Analyst. Ruud holds a Bachelor's degree in Marketing from Stenden Hogeschool and is currently pursuing a Master's degree in Marketing at Vrije Universiteit Amsterdam.