Victoria Lopez Aguas

Victoria Lopez Aguas is an experienced marketing professional with a robust background in brand strategy and consumer experience, currently serving as the Global Ploom Consumer Experience Director at JTI since October 2012. With a proven track record in building brand equity and overseeing global communication strategies, Victoria has also held key leadership roles such as Reduced Risk Products Marketing Director in the UK and Head of Reduced Risk Products for the Iberia Cluster. Victoria's expertise includes portfolio strategy, omnichannel consumer experience, and business transformation, complemented by a solid educational foundation in leadership and marketing from renowned institutions such as IESE Business School and Harvard Business School Online. Victoria's dedication to consumer-centric approaches and team development has been underscored by a nomination as UK Employee of the Year in 2023.