Julianna van Weelden-Becker

Julianna van Weelden-Becker is a seasoned professional with extensive experience in driving data-driven decision-making and customer-centric strategies across various industries. Currently serving as the Retail Media Data Lead Change & Personalization at Jumbo Supermarkten since January 2019, Julianna focuses on implementing retail media data strategies to enhance customer engagement. Prior roles include Senior Manager of Insights & Analytics at Landor & Fitch and Senior Consultant at Kantar Consulting, where Julianna led projects aimed at brand building and marketing strategy informed by data insights. Julianna's earlier experiences include strategic consultancy at TNO, research internship at Dow Jones, and dynamic contributions to student organizations during studies at Boston University, where Julianna earned a Master of Arts and a Bachelor of Arts in Economics.