Aminata is currently Senior Vice President of Marketing, Digital & Customer Experience at Orange / Middle East & Africa. She has over fifteen years of successful experience in marketing, communication, mobile banking, digital transformation and management in the telecommunications industry. After starting her career at Accenture in change management, she joined the Orange Group in 2004 driving a reshuffling of portfolio in the context of La Défense Enterprise merger. In 2006, she joined Sonatel to lead the fixed and broadband Marketing and Communication in Dakar, Senegal. In 2013, she was appointed to the Executive Committee of Sonatel as Chief Marketing Officer. In 2015, she was given the responsibility of the Orange Money line of business alongside her Chief Marketing Officer position at Sonatel, and was put it charge of the digital transformation of Sonatel starting from 2017. Aminata Ndiaye has a double graduation from Ecole Polytechnique de Paris and Ecole Nationale Supérieure des Télécommunications de Paris.