Ernst-Jan Smids

Ernst-Jan Smids is an experienced professional in the retail and marketing sectors, currently serving as the Algemeen directeur at JUMP! RETAIL since January 2008, a strategic and creative agency for retailers. In addition to this role, Ernst-Jan Smids has been a partner at BBDO Amsterdam since 2019, contributing to the Dutch extension of the international BBDO network. Ernst-Jan Smids also owns the company JUMP! and has held various leadership positions including Directeur at Het ReklameTeam, Directeur Marketing Communicatie at Hogeschool van Amsterdam/UVA, and Directeur at Draftfcb, FCA! Communicatie-adviesbureau, and Ogilvy & Mather. The career began as a PR officer at Nederlandse Credietverzekering Maatschappij after earning a degree from HU University of Applied Sciences Utrecht between 1979 and 1982.