Mariem Abbasi

Mariem Abbasi is a skilled social strategist with extensive experience in social media management and branding. Currently serving as a Social Strategist at Wieden + Kennedy since February 2024, Mariem previously held roles at The Wild by Jungle, where responsibilities included leading external communications and managing campaigns for multiple retained clients. At London & Partners, Mariem produced and executed social strategies for both B2B and B2C channels. Freelance consulting experience focused on social media management and paid advertising further expanded Mariem's expertise. Earlier roles included strategic marketing positions with City Relay, Side.co, and Westwing Home & Living, complemented by a Master's degree in International Marketing and Product Management from ESCE International Business School.