Yara Guerra Abdo

Yara Guerra Abdo holds significant expertise in commercial leadership, currently serving as Diretora Comercial at Juntos Somos Mais since March 2023, where responsibilities include contract negotiations and operations management for a large network of retailers and construction professionals. Prior experience includes holding multiple senior-level commercial roles at TIM from September 2018 to March 2023, with achievements such as leading over 12,000 retail stores and earning recognition for outstanding sales performance. Additionally, Yara managed innovative projects at Raízen and led category strategies at Saint-Gobain Brasil, showcasing a strong background in strategic planning and operational excellence across various industries. Yara's academic credentials include a Bachelor's degree in Business Administration from Insper and further studies at FIA.