Matheus Moreira Mello

Matheus Moreira Mello is an experienced CRM professional with extensive expertise in marketing automation, strategy, loyalty, lifecycle management, and engagement. Currently serving as CRM Associate Director at Jüssi, a WPP Company, Matheus has successfully managed accounts for renowned companies such as Nestlé, Mapfre, and Diageo. Prior roles include CRM Senior Manager and CRM Manager, where Matheus implemented data-driven marketing strategies across multiple channels. As the founder and Editor-in-Chief of Meta Galáxia, Matheus contributes as a columnist and content creator. Previous roles at Accenture Song and Digi Agency further solidified expertise in loyalty programs and CRM, complemented by a marketing internship at Volkswagen. Matheus holds a degree from Universidade São Judas Tadeu and an IMA's Incentive Professional designation.