Nicole Smith

Nicole Smith currently serves as the Head of Growth Marketing at Just About, focusing on fostering authentic fan engagement through a unique bounty reward system. Previously, Nicole was the Client Solutions Lead EMEA at TIME, where efforts included forming meaningful brand partnerships centered on trust, innovation, sustainability, and key global events. Prior experience at Twitch entailed managing client relationships for large-scale activations while leading the Women+ Guild in the EU. Earlier roles included positions at Starcount Insights and Fandom powered by Wikia. Nicole holds a Master's degree in The Contemporary Novel from the University of Kent, along with a Bachelor's in English and American Literature and Creative Writing.