Shannon Dufton

After exciting roles working with the Boston Red Sox and Boston Bruins during her years at Merrimack College, Shannon graduated with a B.S. in Marketing and Sport Management. While she is still an avid sports fan, she discovered her true passion – digital marketing – once she launched her professional career at a B2B technology company.

Shannon is a natural communicator and enjoys building relationships both in-person and online. She leverages her creative social media management skills to identify new ways to interact with target audiences, while also tracking data analytics to constantly improve social media post performance. This multi-faceted approach delivers outcomes that exceed client social media goals, while also serving to boost brand impact and consistency across channels.

When she’s not social media strategizing, Shannon loves to sing, travel, and, of course, support her favorite sports teams.