Patrizia Vassallo

Patrizia Vassallo has held various roles in analytics, insights, and marketing science throughout their career. Patrizia started as an Account Executive at Rise Interactive in 2013 and eventually worked their way up to Associate Manager and Senior Digital Marketing Consultant. Patrizia continued their career at OMD USA as an Associate Director of Marketing Science before joining Empower as an Associate Director of Research, Intelligence. Most recently, they served as the Director of Analytics at Just Global, Inc. Their experience includes managing and executing custom quantitative research projects, analyzing consumer insights, and overseeing cross-channel media measurement.

Patrizia Vassallo holds a Bachelor of Science in Advertising from the University of Illinois Urbana-Champaign. Patrizia also completed a Master of Arts in Public Policy and Survey Research from the University of Connecticut. Additionally, they obtained a Public Relations Certificate from the University of Illinois at Urbana-Champaign College of Media.