Elica Ivanova

Elica Ivanova is a seasoned professional in customer intelligence and digital marketing with extensive experience in data enrichment, strategic customer segmentation, and retention marketing. Currently serving as Lead Customer Intelligence Analyst at Just Eat Takeaway.com since February 2020, Elica previously held roles such as Senior CRM Specialist at Takeaway.com and Performance Marketing Manager at HelloHungry, where a focus on personalized digital journeys was emphasized. Elica's experience includes significant contributions as Insights and Audience Manager at Progress Software Corp., where development of media strategies and audience targeting were priorities. Earlier career stages include Marketing Manager at Bulbrokers and Executive Director at KD Securities, where client relationship management and marketing activities were key responsibilities. Elica holds a Master's degree in Finance and a Bachelor's degree in International Economic Relations from the University of National and World Economy in Sofia.