Sunny Lauridsen

Sunny Lauridsen serves as the Head of Global Licensing and Brand Strategy at Just Play since June 2015 and as a Member of the Board of Trustees for The Toy Foundation since February 2021. Previously, Sunny was the SVP of Sales and Marketing at Cartwheel Kids, contributing as a founding member and general manager for the Los Angeles office. A marketing, brand, and licensing consultant from October 2012 to February 2013, Sunny provided strategic direction in the Toys and Consumer Electronics sectors. Experience at The Walt Disney Company includes directing hardlines licensing for various channels and advancing the Disney Preschool business during tenure at Disney Consumer Products. Prior roles at DIRECTV involved launching new products and managing marketing efforts. Sunny holds a degree from Biola University.