Aaron Smith

Aaron Smith has worked in various positions in the marketing and analytics fields since 2009. In 2009, they were a Marketing Intern at Squiggle Energy and a Utility Associate at Sears Holdings Corporation. From 2012 to 2015, they worked at Cengage Learning as an Associate Marketing Communications Manager and later as a Marketing Communications Manager. From 2015 to 2018, they were a Digital Analytics/SEO/SEM Specialist at Verizon Digital Media Services. Since 2018, they have been with Universal Studios Hollywood as a Senior Analyst, Digital Analytics. Currently, they are the Vice President Marketing and Marketing Director at Sift, where they are responsible for driving marketing initiatives and managing a team to generate qualified leads for the sales team.

Aaron Smith has an extensive education history. Aaron began their studies at the University of Michigan-Dearborn in 2004 and completed their Liberal Arts and Spanish studies in 2006. Aaron then attended Western Michigan University and earned a BBA (Magna Cum Laude) in Marketing, Spanish, and Business in 2008. Aaron also spent a semester studying Spanish at Universidad de Cantabria in 2008. Additionally, Aaron Smith has obtained several certifications, including Salesforce Certified Pardot Specialist in 2016, Google Tag Manager in 2015, AdWords Search Certification in 2019, and Google Analytics Individual Qualification in 2019.