Elif Herguner

Elif Herguner is a growth marketing professional with extensive experience in digital marketing and data analysis. Currently serving in a growth marketing role at Simr (formerly UberCloud) since May 2023, Elif previously held the position of Senior Growth Specialist at NBT (Next Big Thing) from November 2021 to April 2023. Prior to that, Elif worked at Publicis Emil as a Data Project Manager, where key responsibilities included managing local CRM systems, defining KPIs, and collaborating with various teams to optimize digital performance metrics. Elif's diverse background also includes roles at Kantar as a Junior Client Executive, GroupM Türkiye as an Insight Executive, and KPMG Türkiye as an Audit Assistant, among others. Holding a Master of Arts in Management and Organisational Dynamics from the University of Essex and a degree from Istanbul Bilgi University, Elif possesses a robust educational foundation complemented by hands-on experience across multiple industries.