Justtag Group
Anna Poplawska, PMP, ITIL, is an experienced project management professional currently serving as the Head of Project Management at Justtag Group since August 2023. Previously, Anna held the position of COO at FID Group, where responsibilities included setting up organizational structures and leading recruitment efforts from April 2021 to July 2023. At Evenea, from October 2019 to July 2023, Anna standardized project management and customer service activities. Anna's extensive experience encompasses roles such as GBS Global Multichannel Campaign Service Leader at Sanofi and multiple positions at Procter & Gamble, focusing on project and program management for digital solutions and operational excellence. Anna's career began at MediaCom, where roles included Senior Interactive Media Planner. Anna holds degrees from SGH Warsaw School of Economics and Pforzheim University.
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Justtag Group
We precisely measure the ROI from the digital campaign and maximize its effects in online and offline channels. We provide the necessary knowledge, measure the effectiveness of activities and help attract new customers to stationary and online stores. The Justtag Group is part of the Dirlango Group. As an umbrella brand, it covers three groups of services - KoalaMetrics, Audience Solutions and JustWifi. KoalaMetrics precisely analyzes the location of smartphone users with the Android operating system (micro-location), based on nearby wi-fi networks. This allows an anonymous and GDPR-compliant way to identify user behavior patterns and create their detailed Offline Profile (a set of assigned Offline Behavioral Segments). Audience Solutions enables a wide analysis of online customer behavior. We use such data to target campaigns even more precisely, to study attribution in detail and build Online Behavioral Segments. JustWifi is a service that allows you to reach target groups with your advertising message via public wi-fi networks.