Justtag Group
Justyna Strzelecka is an accomplished marketing professional currently serving as the Head of Marketing at Justtag Group since July 2024. Previously, Justyna held the position of Brand Communication & Social Media Team Manager at InPost from November 2021 to November 2023, where responsibilities included co-creating and executing communication strategies, managing a diverse range of social media platforms, and overseeing promotional projects, including strategic sponsorships. Justyna's extensive experience in the media industry includes roles at the Polish Film Institute as Content & Communication Manager, and various positions focused on branded content and influencer marketing with Media Group, Polsat Media, and LiquidThread. Notable achievements include a commendation at the Innovation AD gala and a Master's degree in Film and Television Production from Lodz Film School.
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Justtag Group
We precisely measure the ROI from the digital campaign and maximize its effects in online and offline channels. We provide the necessary knowledge, measure the effectiveness of activities and help attract new customers to stationary and online stores. The Justtag Group is part of the Dirlango Group. As an umbrella brand, it covers three groups of services - KoalaMetrics, Audience Solutions and JustWifi. KoalaMetrics precisely analyzes the location of smartphone users with the Android operating system (micro-location), based on nearby wi-fi networks. This allows an anonymous and GDPR-compliant way to identify user behavior patterns and create their detailed Offline Profile (a set of assigned Offline Behavioral Segments). Audience Solutions enables a wide analysis of online customer behavior. We use such data to target campaigns even more precisely, to study attribution in detail and build Online Behavioral Segments. JustWifi is a service that allows you to reach target groups with your advertising message via public wi-fi networks.