Justtag Group
Lauri Loikkanen is an experienced sales professional currently serving as the Head of Sales at Justtag Group since March 2024, focusing on maximizing ROI for marketers through innovative data solutions. Prior to this role, Lauri held the position of Head Of Sales at Strossle from September 2016 to November 2023, contributing to the company's growth in providing digital content traffic solutions. Previous roles include Key Account Manager at Strossle, Key Account Director at Knowit, Sales Director at Sound Engine, and CEO of Sprintmarket.com. Lauri's extensive background spans multiple key account management and sales leadership positions across various companies, highlighting a consistent commitment to enhancing media experiences and driving effective advertising strategies. Lauri holds a degree in Business Administration from Helia and participated in a student exchange program in German, International Business at Universität Klagenfurt.
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Justtag Group
We precisely measure the ROI from the digital campaign and maximize its effects in online and offline channels. We provide the necessary knowledge, measure the effectiveness of activities and help attract new customers to stationary and online stores. The Justtag Group is part of the Dirlango Group. As an umbrella brand, it covers three groups of services - KoalaMetrics, Audience Solutions and JustWifi. KoalaMetrics precisely analyzes the location of smartphone users with the Android operating system (micro-location), based on nearby wi-fi networks. This allows an anonymous and GDPR-compliant way to identify user behavior patterns and create their detailed Offline Profile (a set of assigned Offline Behavioral Segments). Audience Solutions enables a wide analysis of online customer behavior. We use such data to target campaigns even more precisely, to study attribution in detail and build Online Behavioral Segments. JustWifi is a service that allows you to reach target groups with your advertising message via public wi-fi networks.