Justtag Group
Tomasz Chłodecki is a seasoned professional with extensive experience in business development and marketing across various sectors. As the CEO and Co-Founder of Justtag Group since July 2016, Tomasz has played a pivotal role in establishing the company as a leading data and identity platform in Central and Eastern Europe and the Nordics, assisting over 200 major advertisers in improving ROI through innovative solutions. Prior to this, Tomasz held key positions including Head of Business Development at JustWIFI-Dirlango Group, and Business Development Manager at Rocket Internet GmbH, where responsibilities included e-commerce development and managing marketing campaigns. Early career experiences involved internships and roles in marketing and analysis at PayPal, Philips, and venture capital at hardGAMMA Ventures, among others. Tomasz holds multiple degrees, including a Master of Arts in International Business from SGH Warsaw School of Economics and additional education from CEMS and Stanford University Graduate School of Business.
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Justtag Group
We precisely measure the ROI from the digital campaign and maximize its effects in online and offline channels. We provide the necessary knowledge, measure the effectiveness of activities and help attract new customers to stationary and online stores. The Justtag Group is part of the Dirlango Group. As an umbrella brand, it covers three groups of services - KoalaMetrics, Audience Solutions and JustWifi. KoalaMetrics precisely analyzes the location of smartphone users with the Android operating system (micro-location), based on nearby wi-fi networks. This allows an anonymous and GDPR-compliant way to identify user behavior patterns and create their detailed Offline Profile (a set of assigned Offline Behavioral Segments). Audience Solutions enables a wide analysis of online customer behavior. We use such data to target campaigns even more precisely, to study attribution in detail and build Online Behavioral Segments. JustWifi is a service that allows you to reach target groups with your advertising message via public wi-fi networks.