Hannah Copeland

Hannah Copeland serves as the Director of Product Marketing at Justworks, where responsibilities include leading initiatives in Market Insights, Audience PMM, GTM Launch, and Pricing & Packaging, with a focus on customer identification and engagement. Previously, Hannah held various roles at Polywork, including Director of Growth Product Marketing and Senior Manager of Product Marketing. As a co-founder of Lolly&Cope and the Director of Growth at Otherward, Hannah has demonstrated a strong entrepreneurial spirit. Additional experience encompasses founding Vin Collective, leading operations and marketing at Atlantis, and holding multiple positions at Geneva Business School. Educationally, Hannah holds a Bachelor of Arts in Economic Development and Music (Piano Performance) from Covenant College.