Jay Setnicka

Jay Setnicka is an experienced professional in business development and trade marketing with a robust background in the consumer goods industry. Currently serving as the Business Development Key Accounts - West at JUUL Labs since September 2019, Jay previously held various leadership roles at Energizer Holdings from March 1998 to 2019. Positions included Sr. Director of Trade Development for the Americas, where responsibilities encompassed sales strategy and analytics, and Sales Director overseeing major channels such as home centers and dollar stores. Earlier experience includes roles as Director of Retail Operations and Trade Marketing Director, with a strong focus on category management and shopper marketing initiatives. Jay holds a Bachelor's degree in Business with a concentration in Marketing from the University of Arizona.