Justin Graff

Justin Graff is a seasoned sales leader with extensive experience in the beverage industry, currently serving as the Director of Field Sales at Juul Labs since 2019, where responsibilities include building and leading a field sales organization across multiple states and optimizing commercial strategy for revenue generation. Previously, Justin spent eight years at Red Bull, where roles ranged from Division Manager for Texas to On-Premise Sales Manager, focusing on business planning and market execution with distributor partners. Prior experiences include managing on-premise sales activities for MillerCoors at TEAM Enterprises and driving product distribution for various brands at Sapphire Brands and Republic National Distributing Company. Justin holds an Organizational Leadership Certificate from Harvard Business School Online and a BBA in Business Management from the University of Georgia.