Michaela Waters

Creative & Digital Project Manager at JUUL Labs

Michaela Waters is a skilled Creative & Digital Project Manager at JUUL Labs since June 2019, responsible for the production of internal and external assets, ensuring brand and legal compliance, and collaborating with teams for various marketing needs, including an OOH ad campaign in Monaco. Prior to this role, Michaela operated as a Social Media Marketing & Digital Consultant from December 2016 to June 2019, focusing on editorial strategy, community management, and branding. Michaela’s earlier experience includes serving as a Community Manager & Brand Ambassador at Vinted/Kleiderkreisel, where responsibilities encompassed global campaign strategy, community management, crisis communication, and product launches. Educational qualifications include a Bachelor of Science in Communication and Media Studies from Université Sorbonne Nouvelle and a Bachelor of Science in Literature/Philosophy from Lycée Masséna.

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JUUL Labs

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JUUL Labs’ mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. We’re a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology and out-of-the-box thinking are the keys to creating the alternative to cigarettes.


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