Ravi Shukla

Ravi Shukla is an experienced executive in revenue growth management and strategic forecasting within the consumer goods industry. As VP of Revenue Growth Management at Juul Labs since July 2022, Ravi leverages a background that includes roles such as Senior Director of Forecasting and Analytics at Reynolds American Inc., where skills in analyzing macroeconomic data for commercial success were honed. Prior positions include leading strategy and planning at BAT for the Malaysia and Singapore market and managing pricing and forecasting at Reynolds American Inc. Ravi's career began at Ajmal Perfumes in Dubai, showcasing a strong foundation in business development and marketing. Ravi holds an MBA from Wake Forest University School of Business and a Master of Management Science from SPJIMR SP Jain Institute of Management & Research.