William Theodore II currently serves as Area Director for the Northeast at Juul Labs, overseeing business operations across a 14-state sales area with $200M in annual revenue and leading a 60-member field sales force. Prior experience includes National Accounts Director at PepsiCo, where efforts in Joint Business Planning for a national chain network yielded $600M in revenue, and Senior Director of Commercial Strategy & Planning at Reynolds American Inc., responsible for a $615M marketplace development plan and a $25M budget. William's career includes leadership roles in field trade marketing, HR business partnering, and key account management, supported by an MBA from the University of Maryland's Robert H. Smith School of Business and a BA from the University of Maryland.
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