Samantha Haugh

Samantha Haugh is the Director at JVS SOCAL. Samantha has over fifteen years of experience in marketing, with a focus on developing and delivering innovative annual strategic marketing plans and driving operational efficiencies.

Samantha began their career at Experian in March 2009 as the Director of Marketing for the North American Market. In this role, they built and inspired a new North American Corporate Marketing team of 22 to develop targeted marketing strategies and cross-functional collaboration with Executive and Sales teams. Samantha also created and launched an overall campaign strategy for the company supported by data analysis and insights generated through marketing ROI and KPI reporting. Under their leadership, the team drove continuous process improvement, automation, and cost optimization strategies, overseeing cost savings of $800K and $950K in FY14 and 15 respectively.

In January 2015, Samantha left Experian to join JVS SOCAL as the Director. In this role, they are responsible for leading the organization in its mission to empower individuals with employment opportunities to achieve self-sufficiency. Samantha is also responsible for overseeing all aspects of JVS SOCAL’s operations, including programmatic, financial, human resources, information technology, and facilities.

Samantha has a proven track record of success in marketing, with a significant contribution to revenue generation across multiple business units and verticals. Samantha hasStewarded improvements in marketing ROI and campaign strategy by 55%+, leveraging marketing analytics and customer insights to drive innovative

Samantha Haugh has a background in marketing communications from California State University, Fullerton and also has an internet marketing certification from UC Irvine. Samantha also has certifications from the Center for Creative Leadership, ASPE-ROI, Pragmatic Marketing, and Eloqua.