JW Anderson
Abraham Potter is an experienced professional with a background in marketing and e-commerce. Currently serving as an E-commerce Assistant at JW Anderson since March 2024, Abraham previously held similar roles at Hamilton + Hare from August 2023 to March 2024. Prior experience includes working as a Marketing Project Coordinator at Peet Limited from April 2022 to December 2022, as well as roles at Potter Textiles Pty Ltd as a Warehouse Operator and Marketing Assistant from October 2015 to October 2022. Additionally, Abraham contributed to operations at Bunnings and interned at Geraldine Reilly Consulting and Citadel-MAGNUS. Abraham holds a Bachelor of Marketing & Public Relations from The University of Notre Dame Australia (2017-2021) and an ATAR Diploma from Scotch College, Perth (2005-2016).
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JW Anderson
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Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008’s London Fashion Week. Its unique design aesthetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements. This idiosyncratic perspective, which earned the label a cult following, prompted JW Anderson to present a women’s capsule collection in 2010. JW Anderson has evolved into an internationally renowned and award-winning brand. In the past accolades have included British Fashion Awards for ‘Emerging Talent, Ready-to-Wear’ (2012), ‘The New Establishment Award’ (2013) and 'Menswear Designer of the Year' (2014). Most recently at the 2015 British Fashion Awards the brand received an historic double award for ‘Menswear’ and ‘Womenswear Designer of the Year’, the first time any brand has ever won both prestigious awards. Most recently, at the 2017 British Fashion Awards the brand received the award of 'Womenswear Designer of the Year'.