Barney Waters

Barney Waters is an experienced executive in the footwear and marketing industries, currently serving as Brand President at K-Swiss Global Brands since November 2023, focusing on stabilizing the business and culture. Previously, as President of Garrett Leight California Optical, Barney led the company to growth post-Covid, achieving record results in 2021. With a long history at K-Swiss Global Brands, Barney initially held roles as Brand President and Chief Brand Officer, successfully turning around the US region and enhancing the brand's digital presence. Earlier experience includes a Vice President position at Palladium Boots, where Barney significantly grew the brand, and a tenure at PUMA Group, leading the marketing strategy for North America. Additionally, Barney has held various marketing roles at Lotus Development Corporation and its UK branch, focusing on strategy and lead generation. Education was completed at Esher College in the UK.