Josette Ashiru

Sr. Director International Sales-Pro Channel at K18 Hair

Josette Ashiru has a diverse work experience spanning various industries. Josette currently holds a position as the Senior Director of International Sales-Pro Channel at K18 Hair, a role they began in April 2023. Prior to this, they served as the Senior Director of Sales + Business Development at the same company starting in March 2022.

Before joining K18 Hair, Josette worked at DevaCurl starting in October 2020. Josette first worked as an Account Manager until February 2021, and then transitioned into the role of Director of Sales & Education, Professional Distribution until March 2022.

Josette's career began at Gruner + Jahr in 2000 as an Assistant Fashion Editor. Josette then moved on to Boscov's where they worked as a Buyer from 2002 to 2004. Following that, they joined The Jones Group Inc. as a Trim Buyer from November 2004 to September 2005.

Josette'slongest tenure was at Ratner Companies where they started in 2005. Josette held multiple roles during their time there, including Buyer, Brand Manager, and Senior Brand Manager. As the Senior Brand Manager, Josette was responsible for developing and leading a private label professional hair care line. Josette also oversaw the R&D process, developed a direct-to-consumer platform, and created SOPs to improve processes within retail, service, product development, and distribution.

Overall, Josette Ashiru's work experience demonstrates their expertise in sales, business development, brand management, and buying across the beauty, fashion, and retail industries.

Josette Ashiru has a Bachelor of Science (B.S.) degree in Fashion Merchandising from the University of Delaware. The specific start and end years of their education are not provided.

Links

Previous companies

DevaCurl logo

Timeline

  • Sr. Director International Sales-Pro Channel

    April 1, 2023 - present

  • Sr. Director of Sales + Business Development

    March, 2022