K2
Laureen Busch is currently the Creative Director at K2 since September 2023. With a background in design d'espace and architecture d'interieur from Ecole Boulle, Laureen has held various roles at Cartier, including RESPONSABLE SENIOR POP UP ET CORPORATE EXPERIENCES. Laureen also has experience as an INTERNATIONAL EVENT MANAGER - CREATIVE & STRATEGIC PROJECTS at Cartier. Prior to Cartier, Laureen worked as an Assistante de Production at L'Usine "Producteur d'Evénement". Laureen's educational background includes a Licence in Histoire de l'art Mention Bien from University of Paris I and a BAC ES from Lycée Edgar Poe.
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K2
K2 is one of the experiential agencies of the Independents Group, the worldwide leading ecosystem of creative communication agencies servicing top-tier of fashion, luxury, beauty and lifestyle clients. With a native presence on all key markets of tomorrow, the Group infuses brands’ vision into the hearts and minds of consumers through curated influence and compelling experiences. K2 is forming together with Karla Otto, The Qode, Lefty, Bureau Betak & Bureau Future, Prodject, CTZAR, Atelier LUM, INCA and ATHEM the global leader in communications and marketing services for the fashion, luxury, beauty and lifestyle industries with 13 offices around the world. K2 is the experiential partner of internationally-minded luxury, fashion, beauty and lifestyle brands looking into maximum amplification of the local experiential component of their global campaigns. Founded in 2002, the agency has offices in Greater China, Japan, Korea, Singapore, France, the USA & the UAE, providing event concept, design and production with a unique craft in storytelling and interactivity for shows, exhibitions, popups, product launches and immersive brand experiences. Our international teams are driven by passion and are ready to challenge your brief in Japan, China, Korea, Singapore, Europe, Middle East and US.