Kaai
Helga Meersmans is a seasoned professional in the fashion and retail industry, currently serving as Co-founder of Kaai since October 2017, a handbag brand aimed at merging luxury with practicality. Prior experience includes significant leadership roles such as Managing Director for Benelux, UK & Ireland, and Benelux at Wolford, where strategic oversight was provided for various market segments. In addition, Helga Meersmans was the Sales & Marketing Manager at Mayerline, overseeing operations for a premium ladies wear manufacturer, and held the position of International Retail Manager at Van de Velde. Early experience includes a tenure as Sales Director at Etap Lighting. Helga Meersmans holds a Master’s degree in Economics from K.U.Leuven and furthered education at Vlerick Business School.
This person is not in the org chart
This person is not in any teams
Kaai
After gathering in-depth insights from active women and their relationships with their bags, the founders of KAAI found that women are irritated by the chaos in their fashionable but often unpractical handbags, yet bored with the looks of their “masculine” work bags. In an attempt to bring practicality and sophisticated femininity together, they decided to create a new bag concept for women on the go. With an eye for detail, superior materials and a multi-purpose design, a KAAI bag not only holds your stuff: it carries your life.