Mark van Kasteren

As CEO of Kaartje2go, Mark van Kasteren leads a company dedicated to bringing joy through personal cards and gifts. Whether it’s for birthdays, new arrivals, or simply to spark a smile, Kaartje2go (or Send a Smile in Germarny) helps people stay connected at the moments that matter most. The company’s mission is simple yet powerful: to make giving and receiving personal attention both easy and enjoyable.

Before stepping into his current role, Mark served as CMO, overseeing marketing and driving growth. His career began in 2009 on the agency side, where he was responsible for the online marketing strategies of major Dutch brands. Working with a team of specialists, he focused on visibility, conversion, and growth. After eight intensive years, he deliberately moved to the client side to broaden his expertise beyond online marketing, a path that eventually led him to his current leadership position.