Jelena Djuric is an accomplished professional with extensive experience in the tech and non-profit sectors. As Co-Founder and CEO of Noble since January 2023, Jelena actively leads initiatives focused on asset management. In addition, Jelena serves as an advisor for Kado, which aims to expand crypto user adoption. As a Co-Founder of the Canadian Web3 Council, Jelena contributes to the advancement of Web3 technologies. Previous roles include positions in product marketing, business development, and operations at Informal Systems, as well as community management at DFINITY and cLabs. Educational achievements include a Bachelor of Arts (Honors) from the University of Toronto and exchange studies at Sciences Po and The Hebrew University of Jerusalem.