Hazem Albalushi is the Director of Experience Research Monitoring & Reporting at KAFD, where Hazem designs and manages the experience of a mixed-use district. Hazem is an active board member of the Saudi Umran Society, specializing in urban arts and architecture. Hazem also worked as a Marketing Communications Consultant for various UAE government entities and has experience in digital marketing training at Google. Additionally, Hazem has served in various managerial roles in companies such as Emirates Driving Company, Panda Retail Company, and entourage marketing & events. Hazem holds a degree in Marketing from The British University in Egypt.
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KAFD | كافد
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ESTABLISHMENT AND OWNERSHIP KAFD was first established in 2008, then bought by the Public Investment Fund in 2018. Since taking ownership, PIF has rebalanced KAFD’s use mix, positioning it as the prime business and lifestyle destination in the region. VISION 2030 KAFD is a landmark development and proud symbol of Saudi Arabia’s social and economic transformation. As an early manifestation of Vision 2030, KAFD has been designed to expand opportunities, diversify the economy and generate significant value for the Kingdom. PURPOSE AND GOALS KAFD will be connected to Riyadh’s core transport infrastructure, seamlessly accessible throughout the capital. It will be a leader in smart city amenities and a home to business leaders across the region, creating an unparalleled networking environment. BUSINESS KAFD is a one-of-a-kind destination, welcoming businesses from all over the world. With state-of-the-art office spaces, uniquely designed venue spaces and smart city solutions, KAFD is set the number one destination for your business or event. LIFESTYLE KAFD embodies the future of destinations, combining stunning residential towers, exclusive leisure experiences and lively public spaces in a masterpiece of urban planning. With 110,000 square metres of entertainment space, KAFD is creating a space for art, culture and entertainment to thrive in the city.